TAUT: Event Branding & Customizable Visual Identity

For TAUT, I developed a comprehensive coordinated graphic system for the University Association Fair, transforming the event into an engaging and highly recognizable visual experience.

To meet the client's operational needs, I created a suite of promotional materials designed to be fully editable in Canva, ensuring the team could update information in real-time while maintaining professional standards. The deliverables included:

• Event Posters

• Informational Flyers

• Optimized Instagram Posts

The Concept: Connection & Action

The core visual metaphor of the project is the Puzzle, representing unity, collaboration, and the dynamic spirit of the university environment. I enriched the design with impactful graphic elements, such as:

• Illustrated Hands: Symbolizing human connection and support.

• Halftone Megaphone: A nod to communication and student voices.

• Extended Typography: A bold font choice that provides strength and a modern, "fresh" aesthetic.

The final result is an inclusive and energetic graphic identity designed to drive student engagement and promote active participation across all platforms.