I was commissioned by Wine52 to design a bespoke illustrated label for a Puglian Trebbiano. The goal was to go beyond simple aesthetics, capturing the soul and cultural identity of the region through innovative packaging design.

The result is “U Ballu ti Sira” (The Evening Dance), a label that celebrates the ancient tradition of Pizzica Salentina. Through the depiction of a dancing woman, traditional tambourines, and folk instruments, the artwork evokes the authentic, vibrant energy of a summer night in Puglia, Italy.

This project seamlessly merges storytelling with visual appeal, transforming a bottle of wine into a narrative experience—to be uncorked, admired, and savored.