Poster & Event Branding: Ossola Guitar Festival 2024

In April 2024, I participated in the competition held by the Ossola Guitar Festival to design the official poster for its 2024 edition. The brief required an original illustration capable of harmonizing the classical guitar with the natural beauty and heritage of the Ossola Valley.

I developed an evocative visual concept that seamlessly blends musical elements with the local landscape, creating a narrative rich in symbolism:

• Classical Guitar: The focal point and iconic symbol of the festival.

• Young Musicians: Representing the spirit of sharing, passion, and community.

• A Singing Bird: A metaphor for the perfect harmony between music and the natural environment.

• Climbing Vine: A visual thread that intertwines all elements, symbolizing growth and connection.

Beyond the Poster: Merchandising & Gadget Design

The project extended beyond the official poster to include a cohesive visual identity for the festival’s official merchandise. I adapted the artwork for a dedicated line of event gadgets, ensuring brand consistency across various platforms:

• Eco-friendly Tote Bags: Silk-screened illustrations for daily use.

• Reusable Event Cups: Sustainable design for a green festival experience.

• Artistic T-shirts: Custom apparel featuring the signature festival artwork.